PORTFOLIO
Now focused on health tech. I turn audience insights into ads, landing pages and product flows that convert, with 10+ years from American Express and BMW to Cisco Meraki.
Selected clients: Heal Sooner · Mettle · Assureful · American Express · BMW · Cisco Meraki
FOUNDER AND DESIGN LEAD · 2026 TO PRESENT
An app that helps women with pelvic pain and endometriosis get seen sooner. I built the brand, campaign creative and waitlist funnel, and the app itself with our engineering lead, including an AI assistant that never diagnoses.
Brand · Campaign creative · Waitlist funnel · AI product
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CAMPAIGN AND ONBOARDING · VIA ZORA DIRECT
Campaign creative, brand and onboarding for a mental fitness app built for men, from concept through launch.
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BRAND AND ONBOARDING · VIA ZORA DIRECT
Brand system and onboarding redesign for an insurance platform, raising completion 18%.
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SENIOR ART DIRECTOR · VIA KBS NEW YORK
Campaign art direction for digital card acquisition, from concept to launch.
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SENIOR ART DIRECTOR · VIA KBS NEW YORK
Integrated campaign work, including geolocation experiences and checkout flows.
View live site ↗SENIOR, THEN LEAD UX DESIGNER · 2019 TO 2024
Redesigned the App Marketplace for 1M+ monthly admins, improving discovery and conversion.
SENIOR PRODUCT DESIGNER · 2017 TO 2019
Moved paper-based pensions online with a redesigned onboarding journey.
Over a decade across campaigns, brand and product, for healthcare, AI, fintech and global consumer brands. I turn audience insights into ads, landing pages and flows that convert, and I work AI-first with Claude, Codex, Lovable and Cursor.
I'm drawn to complex, high-stakes subjects, and I make them feel clear, human, and worth paying attention to.
Outside work, you'll find me on forest walks with my partner and our dog, hunting for treasures at thrift stores or planning my next costume party look.
